It can seem like an impossible task to boost Instagram engagement, especially with more people than ever using the app. But, with these simple and easy ways you are guaranteed to see an improvement on those engagement rates!
Engage with other people
Commenting on other peoples posts you like makes them more aware of you and often you will find the favour will be reciprocated. It feels nice when someone appreciates your post doesn’t it? The chances are they will want you to comment again and so will look out for your content in the future and engage with it.
Have a consistent theme
I don’t mean that every picture on your feed needs to coordinate with exactly the same colour scheme, but I find a bit of consistency in picture style helps make your feed look a bit more presentable and when people land on your profile they will have an idea of the kind of content you post. That way new visitors get a good first impression and will be more inclined to give you a follow.
Use your stories and highlights
Instagram has stated people now spend more time viewing people’s stories than scrolling down their feed. So if you want your account to be remembered and in people’s minds, try and post fairly frequently (at least once a day) to your stories. You can even encourage people to check out your latest post on their as well and leave a comment. Likewise the highlights feature is an ideal place to showcase the kinds of stories you put up. Those making the most of these features are likely to boost Instagram engagement rates on their profile.
The right hashtags can help your content reach the relevant people with similar interests. Instagram lets you use up to 30 so I usually use that many, because the more the better right? For me, the majority of hashtags I use are those with post numbers over 50k but under 700k. This is because, if the hashtag has too little posts, then it indicates that it isn’t searched or followed much because there isn’t a lot of new content posted frequently. Whereas if there are millions of posts using that hashtag unless you are featured under the ‘top’ ones, your post will just get lost along with the millions of other posts going up every few seconds. So I find those figures provide the ideal ball part.
Do be careful to not repeat hashtags on every post, as Instagram will know and the algorithm won’t favour your post, instead it will see it as spam. I use my notes to copy and paste from so it automatically updates the date I used them last. Alternatively you could create a spreadsheet and put the date you used each one next to it.
Instagram favours longer rather than shorter captions
With Instagram’s latest algorithm, community is key. A longer caption is more likely to encourage more engagement, so you don’t need to worry about people not wanting to take the time out to read your captions, instead you can be conversational. Even throw in a question at the end and encourage a discussion in the comments. Instagram will see your posts are engaging and show them to more people.
Find out what time is best for posting
Utilise the analytics tool. If you want to be more precise, you can record what time you posted something and then 24 hours later make a note of the number of likes and comments it received. Change up the times and days and then after a while of doing it you’ll begin to see which times generally get greater engagements on what days.
You don’t need to post religiously every day but it really is the more the better to boost Instagram engagement on your profile. On average, Instagram only shows your post to 10% of your followers, so the more you post the higher that percentage is going to be resulting in more engagment. If anything, it is better to post on the app too often than too little. But, don’t feel pressured, Instagram still favours quality over quantity and the more love your post gets, the more people Instagram will show the post to.
I hope these tips have been helpful. What are your top tips to boost Instagram engagement?