Do you know your blogger brand? The blogging community is bigger than ever. It is more saturated than ever. It is becoming harder and harder to make your blog stand out amongst the hundreds of thousands of other lifestyle, travel and food blogs out there.
So you’re probably wondering, how can you possibly stand out? What would make someone come back and visit your blog regularly and engage with your content?
This is where your blogger brand comes in.
What is your brand?
Think of your brand as a person. If you were to sum up your blog as if it were a person with personality traits, what would they be? Funny? Chatty? Enjoys travel? If these qualities don’t spring to mind immediately, I would recommend coming up with a statement that defines your blog. For example, ‘A female travel blog posting about travel and advice for female travellers.’ Then, have a think about your content and its style. How do you think it comes across to your readers? Does it sound informal? Are you giving advice? Is the tone of voice friendly and engaging? Once you have nailed these attributes you have your brand’s tone of voice.
A strong brand identity gives people a preconceived idea of what they can expect if they follow your blog or your social platforms. Is it clear on the homepage of your blog what it is about? Does your Twitter feed clearly demonstrate your brand voice? This consistency in your content helps your audience know what to expect when they follow you and increases the chances of them coming back to read more and engage with your content.
Your brand identity should be consistent on both your blog and social platforms. For example, your posts on Instagram and Twitter should be in a similar tone of voice as your blog posts because if people like what you share on social media, they will expect similar on your blog and vise versa. You can see my post on building and increasing engagement on your Instagram here.
As well as your written content, maintaining a consistent visual layout across different platforms also helps maintain a strong brand identity. For example, if the colour scheme of your blog is clean and white with a minimalist style, reflect that in your aesthetic choices for a Facebook and Twitter layout. The same goes for the photos, if you edit in a particular style for your blog, do the same for the photos you upload on your Instagram page. This all helps to build your brand identity to your current audience and gives a great first impression to new visitors.
I hope this has been somewhat helpful in developing your blogger brand and why it is so important to have one. Let me know in the comments what you are doing to improve your blogger brand.