What I love about Twitter is that the principle of ‘the more you post the better’ really does apply on this platform and I find it the easiest medium to increase followers and engagement.
From experience of running client’s accounts, here are my top tips to increase your Twitter followers.
Like I mentioned above, there really isn’t an amount of posting considered too much for Twitter. The more you post the more your tweets are seen and exposed to more people. Just don’t post for the sake of it, because no one likes spammers.
If it is clear you’re very active on Twitter you are more likely to be given a follow than someone who tweets just once a day. Some great platforms to schedule tweets on are Buffer and Hootsuite, these are great for ensuring you are posting consistently without having to physically be on the platform all the time.
Carry out some research on what timings are best for posting too, that way you can schedule posts to go out during time periods of higher user engagement levels. Check out this handy article by Sprout Social, who carried out research on the best times to post on different platforms.
Follow and interact with other users
If someone has posted a tweet promoting their blog post and you enjoyed reading it, let them know. A little comment goes a long way and may even be reciprocated. The more people you follow the more people you can interact with which will help grow your following.
However, make sure you follow relevant people who you genuinely want to see content from, otherwise actively engaging will be difficult if you’re having to scroll forever to find accounts that are relevant to you.
Join in with Twitter threads
There are a number of accounts that host weekly or even daily chats that allow you to interact with other users through a discussion about a particular topic. Some great ones are @BBlogRT, @GRLPWRCHAT and @LovingBlogs. But there are loads more out there and they are pretty easy to find as often people will tag them to promote their posts. Responses are often retweeted and liked by the host account which helps expose your account to more people.
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Don’t just post your own stuff
I see this so often on Twitter accounts. People’s pages consisting purely of posts promoting their blog. It’s boring and it just looks a bit spammy and impersonal. I’m not saying don’t post your own stuff, but mix it with other stuff like retweeting what makes you laugh or what interests you… embrace variety! Even give someone else’s blog a shout out if you enjoy reading it. People will be much more likely to engage if your feed is interesting and reflects your personality and interests.
Accompanying your tweet with a meme or a GIF is a great way to get your tweet noticed and add emphasis on what you’re saying. Plus, it will help grab peoples attention when scrolling more than a few lines of text will.
Infographics are another great accompanying visual. Tweets including these are shared on average three times more than a regular tweet. Plus they are great to start discussions as well, so if there is a topic that interests you… share it!
Have an interesting bio and cover photo
Use these to explain a bit about yourself and what you do. It’s the first thing someone is going to see when they land on your profile so tell them a bit about yourself. Same goes with your cover photo, if you run a blog then maybe put your blogs branding or tag line in your header. Utilise what you can to make your Twitter profile as interesting and reflective of yourself as you can.
This is a major one that will help you gain followers yet I hardly see anyone doing it! Say you’ve taken a pretty picture of a city, find the Twitter account of a relevant publication or some tourist boards that post similar content and tag them in your photo. For example, if you have a nice picture of Bristol you’ve taken, tag Visit Bristol. Many of these have thousands of followers and there is a high chance they may retweet or like your content, exposing you to more people.
Use relevant hashtags
Like Instagram, hashtags are important. Look at what’s trending, do you have an opinion or something you can add to that? This is another one that can get your tweet shown to thousands of people. The more popular your tweet becomes the more people your tweet will be shown to. Before you decided to use a hashtag, search it and see how many results come up. If there is a tweet every few seconds, it is very unlikely your tweet will be seen on that hashtag. But if it is one every 5 minutes or more, there is a higher chance of more people seeing it.
Your followers won’t explode over night, however following these tips you will see a steady growth of both your followers and your engagement on Twitter.
I hope these have provided you with some new tips on growing your Twitter following. What do you find works best?
Want some Instagram tips too? You can check out my blog post on how to increase engagement on that platform here.